In a recent Visa study, 18% of global respondents revealed that they are more likely to be transferred to a bank offering cryptocurrency-related products over the next year.
Payment giant Visa has set up a global cryptocurrency consulting practice to help financial institutions incorporate them into their services.
Cisa Sheffield, head of Visa’s cryptocurrency division, told CoinDesk: “We believe that Visa will play a critical role in bridging banks with the cryptocurrency ecosystem. Every bank must have a crypto-strategy.”
The cryptocurrency advisory team will work with the company’s advisory and analysis team to help banks formulate strategies, as well as their own banking cryptocurrencies.
Sheffield says there has been a turning point in the last nine months, with banks beginning to recognize that their consumers want access to cryptocurrencies.
At the same time, they want to better understand this new technology and the decentralized world.
In a recent study conducted by Visa, 18% of global respondents revealed that they are very likely to be transferred to a bank that will offer cryptocurrency-related products over the next year.
In emerging markets, this percentage was 24%.
And for consumers who already have cryptocurrencies, the Visa study found that almost 40% of respondents expressed a willingness to change their banks to those that offer cryptocurrencies.