Events
(KFC) Implements Blockchain To Track Media Buying

Kentucky Fried Chicken (KFC) Implements Blockchain To Track Media Buying

KFC announced its status as the first quick-service restaurant (QSR) in the MENA region to implement an innovative blockchain platform for its digital advertising and media buying. Ads, the backbone of any direct to consumer business, will have greater transparency through the new blockchain-based framework that KFC will implement. KFC’s Foray Into Blockchain-Enabled Ad Buying The digital advertising industry is fraught with conflict of interest. Companies can “fake” impressions and clicks through various methods such as robots and click farms. Consumer brands may end up paying for users or conversions that are not real or authentic because of the lack…

Colombian city launches free online blockchain lessons

Colombian city launches free online blockchain lessons

The city of Bogota has launched free online courses covering emerging technology such as blockchain and artificial intelligence. The courses seek to give the people basic understanding of these technologies and spur innovation in the South American country. The courses are sponsored by the office of the Mayor of Bogota and are available to citizens above the age of 14. Other than blockchain, the other areas include cloud computing, artificial intelligence, big data, the Internet of Things and event-driven architecture. Each course has a basic and intermediate level, with each level taking four weeks to complete. Under basic blockchain, the citizens get…

blockchain-enabled-p2p-trust-for-first-time-in-history

Don Tapscott: blockchain enabled p2p trust for first time in history

In the closing keynote for Virtual Blockchain Week, acclaimed author Don Tapscott argued DLT is the foundational technology of “the second digital era.” To close out Virtual Blockchain Week, best-selling technology author and co-founder of the Blockchain Research Institute (BRI), Don Tapscott, delivered a presentation articulating what he describes as the shift from the internet of information to the internet of value. In his presentation titled ‘Blockchain Revolution: The State of The Union,’ Tapscott argued that blockchain comprises the foundational technology that will underpin “the second era of the digital age.” Transition to the second digital era In writing the 25th anniversary…

How Blockchain Could Bolster The Economy Following COVID-19

How Blockchain Could Bolster The Economy Following COVID-19 According To The World Economic Forum

A report which delved into how the deployment of blockchain could address the efficiencies that have been exposed since COVID-19 was released this week. The world economic forum released a blockchain toolkit intended to help the government in changing their supply chains to adapt.  A report was recently published by the world economic forum which delved into how the deployment of a blockchain-based solution could address the supply chain efficiencies and failures that have been so clearly exposed since the pandemic of COVID-19 spread throughout the world. The economic forum also released a blockchain deployment toolkit which was intended to…

why the post halving bitcoin price drop isnt guaranteed

Why the post halving bitcoin price drop isn’t guaranteed

Bitcoin price faces strong resistance at $9,000 but if the upsurge continues post-halving, BTC could reach new range highs. The Bitcoin (BTC) block reward halving is set to occur on May 12 and traders have mixed opinions on the direction of BTC price following the event. Some believe that a “sell the news” type drop will occur after the event while others foresee bullish continuation. If BTC, the top listed asset on CoinMarketCap, rises in price after the halving and breaks out of its 315-day cycle wherein it saw five consecutive failed attempts at an extended rally, a powerful upsurge could occur. Will…

uk university develops blockchain certificate to protect consumers from covid19 risks

Uk university develops blockchain certificate to protect consumers from covid19 risks

British researchers are trialing a new blockchain-based certificate designed to manage COVID-19 risks across supply chains. In a statement on April 21, Professor Nassim Belbaly, director of Birmingham City Business School, noted that “coronavirus represents a crisis of trust because we cannot any longer automatically trust goods or suppliers.” New, secure and automated solutions are therefore being sought to help reassure consumers and suppliers that goods across the value chain do not pose health risks to themselves or to others. To tackle this post-pandemic landscape, a newly-launched “4th Fourth Industrial Revolution Technologies Centre” is trialing a blockchain-based Coronavirus Clearance Certificate (CCC), issued…

dutch-central-bank-ready-to-play-a-leading-role-with-digital-euro

Dutch central bank ready to play a leading role with digital euro

The Dutch central bank wants to be the proving ground for central bank digital currencies (CBDCs) in the European Union. In a 45-page report released by the bank on April 21, the De Nederlandsche Bank (DNB) said it was “ready to play a leading role” with research and development into its own digital currency as well as a Europe-wide digital currency. A digital Euro is expected to make cross-border payments faster and cheaper for all member states who participate. The Netherlands would be a suitable testing ground, the report said. Though not the primary target of the report, the DNB singled out cryptocurrency Libra…

Wishes for happy easter

Wishes for Happy Easter

The last 2 months have found us locked up in our house trying to face an invisible enemy named “Coronaios” Without discriminating against who will hit whom, man or woman, rich or poor, young or old, he continues even today, sowing panic and fear both for today and for the effects of tomorrow. So we took a breath before the Holy Easter days to be home and not be able to go anywhere, not even to our loved ones. “We Greece”, wanting to pass on its own message of love and hope, wishes you and your families good health and…

italys-top-news-agency-uses-blockchain-to-fight-fake-coronavirus-news

Italys top news agency uses blockchain to fight fake coronavirus news

Amid the global pandemic crisis, the importance of ensuring trusted information is getting more crucial as fake coronavirus news poses a direct threat to life and health of people worldwide. While some global jurisdictions are imposing fines and imprisonment for spreading false coronavirus information, a major news agency in Italy is hoping to stop fake news by implementing blockchain technology. All the news that’s fit to hash ANSA, Italy’s main news agency and an international publication owned by 24 national newspapers, has launched a news tracking system based on blockchain to bring more trust between the company and its readers. Called ANSAcheck, the blockchain-powered…

india anaptisei liseis psifou vasism;enes sto blockchain

India is Developing Blockchain Based Voting Solution

The Election Commission has partnered with the Indian Institute of Technology to create a Blockchain voting solution in India. The system will allow citizens to vote outside of their city of registration while preventing them from voting more than once. 18 February, 2020 | AtoZ Markets – In the 2019 elections, 300 million voters did not vote. It represents a third of the 900 million Indian voters. Some were probably not engaged enough to vote. But the vast majority may not have been able to vote – because they were far from where they were registered as voters.   Election Commission of India Will Use…