Naming sponsors have been established in Greek basketball in recent years, in contrast to what happens in football where there are simply no corresponding agreements for the PAE.
With sponsorships that offer valuable financial “breath” to the teams and “support” their budgets, in a difficult time for their income in the midst of a pandemic and the consolation is that the companies interested in promoting themselves through the Greek (basketball) market multiply.
Several OEMs make deals – in the model of the Italians, “fashion” that began in previous decades – and in this year’s Basket League 6 championship – from 12 – go to the first jambol with a sponsor in their name!
A jambol that comes a week late, due to the well-known problems they faced as “more than five” 2 of the 12 teams of A1, the Ionian Hellenic Coin and Messolonghi BAXI. After “running” for a few days, the Nikaians managed to present a complete file to the Professional Sports Committee to secure the necessary certificate of participation in the Greek basketball championship, something that happened to the newly enlightened Messolonghi. Any shortcomings were covered, the licenses were given by the EEC and all is well… And let’s go to the “roast”!
The 3 “old” of these 6 sponsors are: OPAP, the far leading brand of the Basket League (and the Euroleague) in its 5th consecutive year of cooperation with the 6-time European trophy winner and 39-time Greek champion Panathinaikos (as Megas Sponsor with PAME STIHIMA on the jersey) and 3rd in a row as a naming sponsor, H Hotels with the Colossus of Rhodes and Megabolt with Lavrio.
The 3 new “players”? Hellenic Coin with Ionikos of Nice, the historical team that highlighted the huge Panagiotis Giannakis and the Bread Factory chain with Larissa.
“Behind” the absolute leader of the gambling market and the largest “blood donor” of Greek sports (Panathinaikos OPAP), follows, sectors such as fintech and a cryptocurrency company (Ionian Hellenic Coin), a chain of bakeries / confectioneries (Larissa Bread Factory), a strong hotel brand (Colossus H Hotels), a company with 40 years of specialization in screws and support systems, from drills, wood screws, cement screws etc. to shipping products (Lavrio Megabolt) and a water and heating company (Messolongi BAXI / former Charilaos Trikoupis)! Last year Peristeri also had Winmasters in its σή brand
Who are the 3 new sponsors of the A1 teams?
THE 3 NEW DEALS IN A1 OF GREEK BASKETBALL
In Ionikos, the position of the network of Affidea diagnostic centers in the name of the association was taken by Hellenic Coin, which was created in 2015 and manages the first Greek cryptocurrency.
A digital currency (HNC), an alternative to the euro and an analogue of Bitcoin. CEO of Hellenic Coin is Vangelis Tsapas, a stockbroker with activities in shipping as well. A ν basketball man, who led the “miracle” at the Keratsini Lighthouse and led him from the local championships to the A1 and the cup final, now boss in Ionikos.
In Larissa, the “companion” of the team becomes the Bread Factory (creation of the former volleyball player Ilias Petropoulos), which started in 2016 and since then is constantly expanding in products, as the “multi-space bread” in Holargos offers wine cellar, grocery, meats, meats, meats , as well as coffee, food. In the capital of Thessaly makes its first opening outside Attica, with its 7th store…
As for the new member of the “list”, Hydromarin SA is a company that has been active in the Greek market since 2002 and belongs to the Cherbros Group.
It holds a leading position in the field of water supply and heating, having complete solutions in a nationwide network of 1200 specialized stores with full technical support and is the exclusive representative of VAHI products, the largest European gas boiler factory.
With this brand, he will appear on the jersey of the newly enlightened Mesolongi BAXI or former Charilaos Trikoupis, a name with which he won the title of champion in A2 and from this year he will play in A1!
Michalis Kosmetatos- THE OBJECTIVE.GR
Source: https://www.theobjective.gr/2020/10/23/%CE%BA%CF%81%CF%85%CF%80%CF%84%CE%BF%CE%BD%CE%BF%CE%BC%CE%AF%CF%83%CE%BC%CE%B1%CF%84%CE%B1-%CF%86%CE%BF%CF%8D%CF%81%CE%BD%CE%BF%CE%B9-%CE%BE%CE%B5%CE%BD%CE%BF%CE%B4%CE%BF%CF%87%CE%B5%CE%AF%CE%B1/?fbclid=IwAR3LpY2VrSklZkETw94v_k2wrYYUnUWSpuErzMj1AeK66qM4I88m
