Crypto.com signs $ 100 million five-year deal with top motorsport championship
Formula 1 has found a new sponsor by signing a deal with Crypto.com, a platform that allows users to buy and sell cryptocurrencies. The terms of the agreement have not been announced, but sports experts note that the value of the five-year agreement will exceed 100 million euros.
The deal, which takes effect on July 17, a day before Silverstone’s British Grand Prix, stipulates that the Crypto.com logo will be displayed at F1 events, in the new Sprint qualifying system, and on billboards. on the slopes.
Commenting, F1 Commerce Director Ben Pincus said the organization could benefit from the platform’s experience, “as we explore the world of cryptocurrencies, an area of great interest to us”.
“We look forward to many years of innovation together,” said Kris Marszalek, co-founder and CEO of Crypto.com, about the deal with F1. “We are excited to work with F1 to develop exclusive NFTs, connecting fans to the sport in new ways.”
Source: https://www.imerisia.gr/agores/crypto/17294_ta-kryptonomismata-mpainoyn-me-terma-gkazi-stin-f1
